Responsible Investment Brand Index™ 

RIBI™ 2023 

Launching March 28th

Don’t miss out on the opportunity to get a deep understanding of the Responsible Investment landscape.

  • Fifth Edition LIVE LAUNCH WEBINAR on March 28th at 3pM 
  • Universe of 600 asset managers 
  • Discover RIBI 2023 at a glance
  • Live unveiling of the top 10 asset managers globally
  • Key findings and learnings

Responsible Investment Brand Index™ 2023

RIBI™ remains the only index evaluating the asset management industry on its ability to translate commitment to sustainable development into each asset manager’s core brand, allowing for unique insights as it evaluates actual commitment against follow-through in brand architecture.



RIBI 2023

Extensive research results, with insights on the evolution of the overall industry. Detailed dissection of the performance of all key players in the RIBI segments. Global perspectives, including a competitive overview with the rankings of the Top-10 on a per-country basis within global regions and countries.



Extensive research results, with detailed insights on the evolution of your company. A qualitative assessment of your evolution and a direct comparison of your position vs peers on each of the 15 analysed criteria (Commitment + Branding). A detailed rating of the quality of your Purpose and Values as well as recommendations for action. This includes tailored preparation, and report as well as a debriefing call. Delivery time is 10 working days (once published, issued on a first come first served basis).



You get all tailored services from the INSIGHTS+ report as well as an analysis of your company compared to specific peer universes defined with you: by country and/or by size and/or by type of organisation, aligned with the strategy of your firm. This is presented in a dedicated workshop with your team (virtual or on-site), moderated by the RIBI’s two authors. This includes an in-depth preparation briefing call to customise the workshop to your needs, as well as a followed-up with concrete recommendations that you can use for your Responsible Investment and Brand strategy. Timings are on a first come first served basis.

We provide tailor-made services. If you are interested in being assessed on the RIBI methodology but are not part of the IPE Top 500 ranking, please contact us.

About the Authors

Jean-François Hirschel is the founder and CEO of H-IDEAS, a company which aims at re-establishing trust in the financial world. His professional expertise lies in strategically positioning financial services companies at brand and product level. Hirschel has held senior leadership positions at Société Générale and Unigestion. He holds a MSc from EPFL Lausanne, Switzerland, and has profound knowledge and experience in Institutional, Private and Retail Banking & Asset Management.

Markus Kramer is a partner at Brand Affairs, a specialist consultancy with expertise in strategic positioning and brand building. He holds an MBA from the University of Oxford and is a visiting Senior Fellow in Strategic Brand Management at Bayes (formerly Cass) Business School London. The portfolio of brands he works with includes companies such as Aston Martin, Harley-Davidson as well as Banks, Asset Managers, Governments and NGOs. Kramer is author of the book The Guiding Purpose Strategy, A Navigational Code for Brand Growth.


Jean-François Hirschel
CEO and Founder
H-Ideas S.A.
Rue de la Cité, 1
1204 Geneva, Switzerland

Phone: +41 22 561 84 12

Markus Kramer
Managing Partner
Brand Affairs AG
Mühlebachstrasse 8
8008 Zurich, Switzerland

Phone: +41 44 254 80 00


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The authors accept no liability for the content of the data presented in this document, or for the consequences of any actions taken on the basis of the information provided, unless that information is subsequently confirmed in writing. Any views or opinions presented in this analysis are solely those of the authors.

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