There is no doubt that the asset management industry is undergoing dynamic shifts that are fundamentally reshaping the future of the industry as a whole. Now in its third edition, the Hirschel & Kramer Responsible Investment Brand Index (in short RIBI™) expands the total universe of analysed European asset managers to 284 and adds further depth to the evaluation methodology, making it an indispensable tool within a rapidly evolving industry.
RIBI™ remains the only instrument out there which evaluates the asset management industry on its ability to translate its commitment to sustainable development into each asset manager’s respective brand. The index evaluates actual commitment against follow-through in brand architecture and offers insights not available anywhere else.
By combining hard and soft factors, the 2020 Responsible Investment Brand Index reaches beyond figures by providing you with relevant insights into the ESG landscape.
Nearly a fifth (19%) of asset managers fall into the Avant-Gardist
category and thereby demonstrate above average ratings on both the
Commitment and Brand dimensions. While the change to previous years is
marginal (+2% vs 2019 and +4% vs 2018), it is a small but nevertheless
positive sign. Even when adjusting for new entrants or when looking at
like-for-like comparisons, the increase remains positive. Hence the more
important story here is that this is wholly attributable to the
industry evolving in the right direction overall.
The understanding of the critical role “Brand” plays in an increasingly complex and accelerated, inter-connected world is not yet present in most houses. A lot remains to be done on an individual asset manager level,” says Markus Kramer, Co-Founder of the Responsible Investment Brand Index.
Jean-François Hirschel, Co-Founder of the Responsible Investment Brand Index, adds: “Above all, the main challenge the financial industry needs to address is its reputation – the need to build trust with existing customers, to establish long-term mutually profitable relationships with them and also to attract new clients. Making the connection between the financial industry and its societal responsibility through a genuinely expressed brand is a powerful way to achieve this.”
Extensive research results with insights on the evolution of the overall industry. Detailed dissection of the performance of all key players in the RIBI segments. New this year: includes a competitive overview with the rankings of the Top-10 on a per-country basis for major European countries.
Extensive research results with detailed insights on the evolution of your company. A qualitative assessment of your evolution and a direct comparison of your position vs peers on each of the 15 analysed criteria (Commitment + Branding). A detailed rating of the quality of your Purpose and Values as well as recommendations for action.
Receive a tailored INSIGHTS+ report as well as a dedicated workshop moderated by RIBI’s two authors. This includes an indepth preparation call in order to customise the workshop to your needs and is followed-up by concrete recommendations that you can use for your Responsible Investment and Brand strategy.
Extensive research results with insights on the evolution of the overall industry. Detailed dissection of the performance of all key players in the RIBI segments. New this year: includes a competitive overview with the rankings of the Top-10 on a per-country basis for major European countries.
Extensive research results with detailed insights on the evolution of an asset manager of your choice. A direct comparison of their position vs peers on each of the 15 analysed criteria (Commitment + Branding). A detailed analysis and interpretation of what it means for you.
Receive INSIGHTS+ reports for several managers, for example, all those who manage for you, or all those ones in a specific country / region. Comparative analysis between each of the managers in the selected sample is provided and analysed for you.
The consistency of what an investment manager commits to in terms of Responsible Investment and how it projects this in its brand is measured via the four RIBI categories:
Jean-François Hirschel is the founder and CEO of H-IDEAS, a company which aims at re-establishing trust in the financial world. His professional expertise lies in strategically positioning financial services companies at brand and product level. Hirschel has held senior leadership positions at Société Générale and Unigestion. He holds a MSc from EPFL Lausanne, Switzerland, and has profound knowledge and experience in Institutional, Private and Retail Banking & Asset Management.
Markus Kramer is a partner at Brand Affairs, a specialist consultancy with expertise in strategic positioning and brand building. He holds an MBA from the University of Oxford and is a visiting Senior Fellow in Strategic Brand Management at Cass Business School London. The portfolio of brands he works with include companies such as Aston Martin, Harley-Davidson and many more. Kramer is author of the book The Guiding Purpose Strategy, A Navigational Code for Brand Growth.
Jean-François Hirschel
CEO and Founder
H-Ideas S.A.
Rue de la Cité, 1
1204 Geneva, Switzerland
Phone: +41 22 561 84 12
E-mail: jf@h-ideas.ch
Markus Kramer
Managing Partner
Brand Affairs AG
Mühlebachstrasse 8
8008 Zurich, Switzerland
Phone: +41 44 254 80 00
E-mail: markus.kramer@brandaffairs.ch
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