Hirschel and Kramer (H&K) Responsible Investment Brand Index™

2019 Responsible Investment Brand Index™ (RIBI) – Does your brand reflect your commitment to Responsible Investment?

The new Responsible Investment Brand Index will build substantially on a very successful basis, adding quantitative and qualitative depth for Asset Managers. The report will be available in October 2019.

The fully updated and extended 2019 RIBI edition will feature an enhanced, more sophisticated methodology, the possibility to analyse trends, benchmark competitors and offer a year-on-year comparison of how the industry, as well as individual Asset Managers, are performing.

The case for Responsible Investment – How do Asset Managers project their commitment in their brand?

It is paramount for Asset Managers to fully and genuinely integrate sustainability into their global business strategy. The Responsible Investment Brand Index takes the view that the backbone of a successful Responsible Investment strategy is the ability to project actual commitment to Responsible Investment through the brand.

The 2019 RIBI delivers Insights to help shape your Responsible Investment strategy. Access unique qualitative insights beyond the usual figures.

By combining hard and soft factors, the 2019 Responsible Investment Brand Index reaches beyond figures by providing you with relevant insights into the ESG landscape.
  • Degree of commitment to responsible investment
  • Degree of sustainability embodied within brand identity
  • Value based consistency of communication
  • Articulation of a purpose contributing to greater societal good

The RIBI is an invaluable tool to identify potential gaps between your Responsible Investment strategy and your brand and market position.

NEW IN 2019

  • Enhanced methodology: more parameters looked at on both the commitment dimension and the brand architecture axis. More granularity and explanation on your ranking.
  • Trend and evolution: comparison of results of the 2018 and 2019 editions. Where is the industry heading and where is your respective position?
  • The voice of the asset owner: qualitative and quantitative insights from European asset owners and their views on Responsible Investment.
  • The option to use the Responsible Investment Brand Index Sign of Achievement on your marketing and brand collaterals
avant gardist star

Don’t miss out on the Responsible Investment Opportunity

– Leverage the RIBI 2019 to your advantage.

PRE-ORDER the 2019 Responsible Investment Brand Index or book your deep-dive session.

Pre-order the RIBI 2019 and stay updated about the latest developments and guaranteed INSIGHTS+ priority delivery of results.

RIBI 2020

Extensive research results with insights on the evolution of the overall industry. Qualification of performance of all key players into RIBI segments.


Extensive research results with detailed insights on the evolution of your company. A qualitative assessment of your evolution and and a direct comparison of your position. Point of view of the asset owners through quantitative survey and qualitative interviews.


INSIGHTS+ and Full RIBI rankings (all companies) and a specifically tailored report and assessment of your position. Structured Half-Day workshop with RIBI Experts Hirschel & Kramer with your Team. Consolidation of workshop and recommendation.

* invoiced on time of delivery

Responsible Investment Brand Index 2018

Number of European Asset Managers by RIBI category.
Access the 2018 RIBI Page

About the Authors

Jean-François Hirschel is the founder and CEO of H-IDEAS, a company which aims at re-establishing trust in the financial world. His professional expertise lies in strategically positioning financial services companies at brand and product level. Hirschel has held senior leadership positions at Société Générale and Unigestion. He holds a MSc from EPFL Lausanne, Switzerland, and has profound knowledge and experience in Institutional, Private and Retail Banking & Asset Management.

Markus Kramer is a partner at Brand Affairs, a specialist consultancy with expertise in strategic positioning and brand building. He holds an MBA from the University of Oxford and is a visiting Senior Fellow in Strategic Brand Management at Cass Business School London. The portfolio of brands he works with include companies such as Aston Martin, Harley-Davidson and many more. Kramer is author of the book The Guiding Purpose Strategy, A Navigational Code for Brand Growth.


Jean-François Hirschel
CEO and Founder
H-Ideas S.A.
Rue de la Cité, 1
1204 Geneva, Switzerland

Phone: +41 22 561 84 12
E-mail: jf@h-ideas.ch

Markus Kramer
Managing Partner
Brand Affairs AG
Mühlebachstrasse 8
8008 Zurich, Switzerland

Phone: +41 44 254 80 00
E-mail: markus.kramer@brandaffairs.ch

Download the free RIBI 2019 Report, order RIBI INSIGHTS+ or get in touch for your Deep Dive Session


The authors accept no liability for the content of the data presented in this document, or for the consequences of any actions taken on the basis of the information provided, unless that information is subsequently confirmed in writing. Any views or opinions presented in this analysis are solely those of the authors.

© 2024 Hirschel and Kramer (H&K) Responsible Investment Brand Index™ 2024, All rights reserved | Privacy Statement