Now in its fifth edition, the Responsible Investment Brand Index (RIBI™) highlights the ability of close to 600 asset managers globally to translate their efforts towards responsible investment into their core brand. The index is an indispensable tool and source of information within the asset management industry, offering insights not available anywhere else.
The 2023 report shines a light on an apparent conundrum: while the world is still in postpandemic recovery mode and one geopolitical crisis chases the next, RIBI shows strength, cohesion and positive progress across the asset management industry when it comes to further embedding the principles of sustainable development in brands. With uncertainty here to stay, now more than ever asset managers have an opportunity to improve their reputation as active players steering the flows of capital to generate investment returns, while contributing to a better world at large.
By combining hard and soft factors, the 2023 Responsible Investment Brand Index reaches beyond figures by providing you with relevant insights into the ESG landscape.
We observe a positive evolution on both key RIBI dimensions. Whereas the Commitment rating increased from 1.84 to 2.12, the Brand Rating increased to 1.90 from a low base of 1.59. Both ratings work on a five points scale, with five representing the best score - please refer to our evaluation methodology for more details.
“Purpose plays an increasingly important role in a complex and accelerated, interconnected world. It provides an anchor of stability in times of uncertainty and acts not just as a unifying force for good, aligning belief and value systems within organisations, but consistency drives growth from within – Purpose and profit can co-exist,” says Markus Kramer, Co-founder of the Responsible Investment Brand Index.
Extensive research results, with insights on the evolution of the overall industry. Detailed dissection of the performance of all key players in the RIBI segments. Global perspectives, including a competitive overview with the rankings of the Top-10 on a per-country basis within global regions and countries.
Extensive research results, with detailed insights on the evolution of your company. A qualitative assessment of your evolution and a direct comparison of your position vs peers on each of the 15 analysed criteria (Commitment + Branding). A detailed rating of the quality of your Purpose and Values as well as recommendations for action. This includes tailored preparation, and report as well as a debriefing call. Delivery time is 10 working days (once published, issued on a first come first served basis).
You get all tailored services from the INSIGHTS+ report as well as an analysis of your company compared to specific peer universes defined with you: by country and/or by size and/or by type of organisation, aligned with the strategy of your firm. This is presented in a dedicated workshop with your team (virtual or on-site), moderated by the RIBI’s two authors. This includes an in-depth preparation briefing call to customise the workshop to your needs, as well as a followed-up with concrete recommendations that you can use for your Responsible Investment and Brand strategy. Timings are on a first come first served basis.
Extensive research results with insights on the evolution of the overall industry. Detailed dissection of the performance of all key players in the RIBI segments.
Free immediate download.
Extensive research results with detailed insights on the evolution of an asset manager of your choice. A direct comparison of their position vs peers on each of the 15 criteria analysed (Commitment + Branding). A detailed analysis and interpretation of what it means for you.
Receive INSIGHTS+ reports for several managers, for example, all those who manage for you, or all those in a specific country / region. Comparative analysis between each of the managers in the selected sample is provided and evaluated for you.
Being placed in the top category and rated as an “Avant Gardist” allows eligible companies to use the RIBI™ Sign of Achievement in their communication materials. Using the RIBI™ Avant Gardist™ Sign of Achievement is subject to an annual licencing fee of EUR 1.000. Please contact us.
The consistency of what an investment manager commits to in terms of Responsible Investment and how it projects this in its brand is measured via the four RIBI categories:
Additional Notes for Category Lookup
Jean-François Hirschel is the founder and CEO of H-IDEAS, a company which aims at re-establishing trust in the financial world. His professional expertise lies in strategically positioning financial services companies at brand and product level. Hirschel has held senior leadership positions at Société Générale and Unigestion. He holds a MSc from EPFL Lausanne, Switzerland, and has profound knowledge and experience in Institutional, Private and Retail Banking & Asset Management.
Markus Kramer is a partner at Brand Affairs, a specialist consultancy with expertise in strategic positioning and brand building. He holds an MBA from the University of Oxford and is a visiting Senior Fellow in Strategic Brand Management at Bayes (formerly Cass) Business School London. The portfolio of brands he works with includes companies such as Aston Martin, Harley-Davidson as well as Banks, Asset Managers, Governments and NGOs. Kramer is author of the book The Guiding Purpose Strategy, A Navigational Code for Brand Growth.
Jean-François Hirschel
CEO and Founder
H-Ideas S.A.
Rue de la Cité, 1
1204 Geneva, Switzerland
Phone: +41 22 561 84 12
E-mail: jf@h-ideas.ch
Markus Kramer
Managing Partner
Brand Affairs AG
Mühlebachstrasse 8
8008 Zurich, Switzerland
Phone: +41 44 254 80 00
E-mail: markus.kramer@brandaffairs.ch
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